WGF Good Stories

Pink Chassis Project 2025

Written by Mike FitzGibbon | Jul 22, 2025 8:01:15 PM

At World Group Foundation, our mission is simple: We Care for the World We Move. Our mantra is straightforward: We Give Where We Work and Live. We cherish the World Group communities where we go to work, raise our families, build our friendships, and live our daily lives. So, we do what we can to make those communities better places.

In 2025, World Group Foundation is leading "The Pink Chassis Project" that will roll out to eighteen World Group locations across the United States and in Brazil. Each location will join forces with a local nonprofit to spotlight breast cancer challenges and support those leading the charge for change.

Rolling with Purpose: CPG’s Pink Chassis Raise Breast Cancer Awareness

The 2025 iteration of the Pink Chassis Project is built upon the inspirational 2023 work of David and Maureen King and the Newark, New Jersey ContainerPort Group terminal team. In a powerful show of solidarity, our team unveiled a fleet of pink chassis to raise awareness and drive hope in the fight against breast cancer. These pink-painted chassis aren’t just eye-catching, they’re symbolic. Each one serves as a moving tribute to the many lives impacted by breast cancer, including those within our own CPG family. 

The initiative turned into a positive and impactful story about hope, community, and a powerful way to address the needs of so many women and their families who face Breast Cancer. Their nonprofit partner, Dance for the Cure, is the essence of a creative and impactful local nonprofit organization. Dance for the Cure uses the power of dance to raise money for families struggling to meet the high cost of care due to Breast Cancer. Dance for the Cure is a potent force for families in need.

"ContainerPort’s pink chassis initiative isn't just a corporate campaign; it's a heartfelt effort to drive change, raise awareness, and celebrate every individual touched by breast cancer. As these vivid vehicles crisscross the region, they not only transport goods but also carry a message of hope, resilience, and solidarity," shared Dance for the Cure.

The full story of Pink Chassis Project 2023 can be found here: ContainerPort Group's Pink Chassis Roll Out Hope with Every Mile
 
Over the coming months, we look forward to telling the stories of all our nonprofit partners. The stories are inspiring, heartwarming, heartbreaking, and hopeful. World Group Foundation and ContainerPort Group are committed to doing our part to fight Breast Cancer and honor our women, men, and families who are fighting the disease.